Above we have a typical magic card. The first thing a player notices is the picture, covering up the top half of the card. Then, a new player will usually look to the card name, where an experienced one might look first to the mana cost in the top right or its stats in the bottom right. Those stats are then compared to certain base stats we've become accustomed to and you get a gut feeling for the strength of the card on a whole. Meanwhile, the newer player is reading the name and then skipping the mana cost to look at the text.
New players take the card as a whole, where experienced ones understand that you don't need to look at the flavor text, set symbol, or artist name, and only rarely the card type. That information is there when they need it, but it's not immediately relevant.
